2025 in Review: IMC v FCC

In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike.

Voice of the Coalition: Dr. Tom Price, Former Secretary of HHS

Dr. Price brings a rare perspective at the intersection of clinical practice, legislation, and national health policy. His insights will help performance marketing leaders:

1- Anticipate regulatory and market changes impacting acquisition and retention

2- Align marketing strategies with the realities of the policy environment

3- Identify opportunities to collaborate with policymakers and carriers for sustainable growth

Voice of the Coalition Podcast: Not All Enrollments Are Equal - The Truth About Effectuated CPA

We had a powerful conversation diving into the metrics that really matter in Medicare insurance marketing—effectuated CPA and lifetime value (LTV). If you're still measuring success by lead volume alone, this episode will challenge your thinking. We broke down why not all enrollments are created equal and what it means for marketers, carriers, and brokers looking to grow sustainably.